Cloud technology enhances the business prospects for SMEs. The most important benefits are low costs and better access to state-of-the-art technology to stay competitive. Besides, cloud technologies help managements stay on top of the game, both in sales and business operations. Also, cloud technologies help expedite decisions while promoting fact-based management actions to promote business success. Finally, and most importantly, cloud technologies significantly improve customer services through centralization and deep analyses of customer data. SMEs can individualize their sales offers to boost conversions and profits.